About

Laurie Peterson (a.k.a sfgirl) works at the intersection of marketing and product development. She is a seasoned producer/product manager with over eight years of experience leading the creation of award-winning interactive content. She has led the creative vision and execution of a variety of websites, advertising campaigns, and educational products. She is currently the Director of Product Management for Care2.com, an information and action site for people who care to make a difference. She is also working towards her MBA at Berkeley’s HAAS School of Business.

Core competencies include:

  • Cross-Functional Team Leadership
  • Negotiating Multiple Moving Parts
  • Budget & Schedule Management
  • Cutting Edge Technology Development
  • Product Requirements Definition
  • Online Marketing and Web 2.0
  • User Experience
  • Creative & Technical Writing

Client list includes: Microsoft, LeapFrog, Alberto Culver (VO5, TRESemmé, St. Ives), Gateway, Zurich Financial Services, University of Michigan Business School, and General Motors.

Published software titles include: Spongebob Squarepants Saves the Day, Dora the Explorer Animal Rescue, New Baby My New Friend, Get Ready for Potty Time, FLY Memorizer, Quantum Pad included Book, Quantum Pad World Geography, and FLY Through Math: Multiplication and Division.

Learn More: Resume

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