My YouTube Cooking Series is LIVE!
June 18, 2009
I produced a seven episode cooking series to promote Care2’s “Love Your Farmer’s Market” contest. The first few videos went live today in preparation for the contest kickoff tomorrow. Please give them a push to help them go viral.
The cooking series stars Jen Dalton, an organic home cook and slow food organizer who uses fresh local ingredients. We follow her around the farmer’s market where she speaks with vendors and selects the “ingredient of the day”. Back at her kitchen she teaches us how to make a delicious recipe and talks about the importance of supporting local markets. In the wrap-up of each video, Jen urges viewers to visit care2.com to vote for their favorite farmer’s market for a chance to win $5000.
Episode 1:
Episode 3:
The cooking show is a great tie in to the “Love Your Farmers Market” contest and provides Care2 with a way to reach a new audience. Recipe videos routinely get several thousand page views on YouTube. The cooking show will inspire viewers to shop at their local markets, drive traffic to the contest, and raise awareness of Care2. Furthermore, the video production was a homegrown effort. Care2 employees stepped outside their normal roles and pulled together to form the film crew. Chris Smith, Care2’s Director of Engineering, played the role of director, camera person, and editor. I was the producer.
You can check out all the videos here: www.youtube.com/farmfreshcook
Also, be sure to vote in the contest: www.care2.com/farmersmarket
