If you have a lot of questions and anxiety over using social media as a core marketing strategy, you are not alone. Take a minute to download this free marketing report in which more than 900 marketers have been surveyed on their use of social media: Social Media Marketing Industry Report
Although this report is full of questions and not a lot of answers, it is useful datapoint to see how your strategy and experience stacks up against the marketing community (plus, the graphics are very friendly).
There are a few key findings worth highlighting:
- The number one benefit of social media identified is generating exposure. The second is an increase in traffic.
- Most marketers experienced a drop in their overall marketing expenses when turning to social media (although the time involved should not be underestimated)
- Social media marketing frequently resulted in improved search engine rankings (due to link building)
- Twitter, blogs, LinkedIn, and Facebook are the most commonly used platforms
Best of luck!
