Nonprofit Goes Viral (and does it right)

GOOD magazine partnered with nonprofit PSI to launch a campaign for world water day. They released their first in a series of viral videos today. Although I think there is room for improvement, I have to congratulate them for this series. It is everything a viral video should be – provocative, risky, unexpected, and highly entertaining. Let’s hope it takes flight and helps to spread awareness about worldwide clean water issues.

I do have a personal interest in this as it’s my sister’s campaign, and it leads to a petition on my website. Please show them your support:online petition

Keep your eyes out for their reinactment of psycho (my personal favorite). I am hoping it gets released tomorrow.